The Die Hard Trilogy: Mcclain An Example Of A Hero In America Essay

The Die Hard Trilogy: McClain An Example of A Hero In America "and he made all the difference, got his young lady and everybody lived cheerfully ever after." Sweet, short, straightforward, that was the normal consummation of our youth books also, early films. There was the ideal legend and the terrible miscreant. That was in the pre-current time, presently our legend isn't generally great and is imperfect. The legend in the present films needs these imperfections and requirements to go through a blend of ways to turn into a legend. So as to sell motion pictures which choose who a saint is in the present society. A legend in the present society needs to concede that he needs assistance and isn't superman, he needs to have issues and demonstrate that he doesn't have a place up on a platform where his picture is absolutely out of reach, third he needs to travel one of the ways of a saint as indicated by Seger. Bruce Willis plays the character John McClain in the set of three Die Hard, he is a genuine model of a saint in America today. In the third film, McClain takes on an accomplice to assist him with battling a distraught plane. This is unique in relation to the motion pictures from an earlier time, James Bond or John Wayne never required assistance. The accomplice he picks is a downtown dark man, in the fifties this could never have occurred. The way that he picks a dark man consolidates some multicultural angles into the film. The way that he picks an accomplice gives some post present day parts of Hollywood. Both of these realities help sell motion pictures and help characterize a saint in America today.      An...

Kevin Mitnick essays

Kevin Mitnick papers What lies behind the eyes of a programmer have you at any point thought about what was most important to them, what drove them to what they are today? What is a programmer? A programmer is one who breaks strongly into a PC to recover information or find out about his casualties who have no clue their casualties YET. However, can a programmer truly be changed to utilize his insight for good and to help fix issues with security in todays PCs. One did however Its no different for one man a programmer from his young telephone phreaking days to what got him captured and what was done to free him. Kevin Mitnick is a programmer and this is only a little part of what his life was and what made him change to help for the great. Kevin Mitnick was conceived in 1965 and experienced childhood in San Fernando Valley, California not to a long way from Los Angeles. His dad and mom separated from when he was three years of age his mom buckled down hours as a server at a little eatery just to make a decent living. Kevin grew up forlorn and confined he barely ever observed his dad. What companions he had where telephone phreaks they regularly met at a little pizza parlor named Shakeys Pizza. Making sense of how to break into enormous correspondence frameworks and neighborhood PCs. The more that Kevin spent time with this children he got into telephone phreaking, increasing illicit access to telephone utilities utilizing electronic methods. He would invest energy in dumpsters of telephone organizations searching for old manuals that would give data about the telephone companys PCs. The first run through Kevin ever go into issue with the law was in his youngster years he broke into his schools PC grade framework in whi ch he changed no evaluations yet could have. Kevin was additionally detailed that he hacked the militarys North American Air Defense Command PCs in Colorado for no reason in particular. He was seventeen when he was found taking specialized manuals from the Pacific Bell Telephone Company the appointed authority gave him probation. He started to hack again after howdy... <!

Below 48, Part 2

Below 48, Part 2 You asked for it[citation needed], and so here it is. After the list of classes I gave in my last post, were left with the question: what am I doing with my spare time? Sleeping? No, thats what I shouldbe doing. Different concept. *stares blearily at computer screen, stifles a yawn* What Im actually doing is a wild variety of projects and whatnot. This is a new phenomenon for me: I had a bit of an existentialist crisis at the end of sophomore year, when I realized that I hadnt really done anything aside from schoolwork for the prior two semesters, and felt like I had squandered a block of time I could have spent with friends or with activities I enjoy. In spring of 2013, the questions What do you do for fun? and What are some clubs youre involved with? were met with uncomfortable stares and a long, awkward silence on my end. Not that you are somehow required to be involved with clubs and activities while youre here: I just find it personally disconcerting for me to not be involved with much of anything, so I set out to fix that. At this point, Ive probably gone far too far in the opposite direction. Oops. Danfoolery: A Radio Show Theres a really deep and convoluted story behind the formation of the radio show I do with my friend Dan E. 16. Dan and I went to high school together, and now live in the same dorm. One night in February, sitting in his room, the following conversation occurred: Hey, Danny: what if we had a radio show? Dan thats ridiculous why would we do that Why not? And so we did. (Sorry, it wasnt actually a very good story.)WMBR is the campus radio station: it began in the 40s as a quasi-legal radio station in the basement of Senior House, but has since upgradedto the basement of Walker Memorial. Students and locals alike have radio shows of all varieties, and WMBR has an extensive CD and vinyl collection with which you can fill your time-slot. Dan and I submitted our show idea as Danfoolery: were like Car Talk, except its not about cars, and we dont give advice. That lucid description and some timeslot shuffling managed to secure us a spot for our first season: Thursday early mornings, 2-3AM. Ouch. Our listener base was small (Ive heard that the Suffolk County Jail tunes into WMBR at night, so hopefully we were popular with the inmate crowd) but the slot gave us time to experiment in our first season without too much exposure. Now, were onto Season 2. Danfoolerys in v0.0.2alpha [UNSTABLE] and were in the big leagues: Mondays at 11PM. Were still working out content for the show week-to-week, but I can now tell you more about where to eat in Pine Bluff, AR than I could have before. So theres that. ESP Splash Class ESP stands for the Education Studies Program: each year, their largest annual event is Splash, where high schoolers from all over descend on MIT to take a wild variety of classes taught by pretty much anyone. MIT Students teach, college students from elsewhere fly in for the weekend to teach (Im looking at you, James B. UIUC 16), and a certain local cartoonist has even taught in the past. There have certainly been blog posts about Splash before, but I wanted to mention it here out of excitement for my upcoming class. Ive taught for Splash twice before, both times teaching a subject titled Kicking AssSerious Butt on the TI-83+L A Guide to Lists: turns out your graphing calculator can do a heck of a lot more than you might think, even without getting into the whole programming side of the device. I regularly used those tricks through high school to solve equations in parallel, brute force multiple choice solutions, build things like a molar mass calculator. Twas fun, but having already taught this two times, I decided on a bigger challenge. OK, to be fair, I backed myself into a corner and felt the need to follow through. What happened was that I had this idea for a crazy Splash class, and may have mentioned it in half-jest to several ESP admins at a party. I received an email later asking if I actually wanted to go through with it, and here we are. More on this to come. Sorry to tease, although if you were really curious I suppose you could register for Splash (which you should totally do) and find my class in the listing. East Campus Historian I have a particular interest in learning about places where I live. Its how I found myself researching the Commissioners Plan of 1811 in high school, Sutro Baths this summer, and MIT itself. Last semester, I took STS.050 History of MIT, which gave a decade-by-decade look at the history of the Institvte, and helped explain a lot about how we ended up with MIT being MIT as we know it today. I also happen to live in East Campus, and combining these two things resulting in my becoming East Campus Historian. Its a difficult job (read: I sit around and peruse The Techs archives in my spare time) but its led to a lot of interesting finds. One of my two papers for STS.050 was about East Campus and the beginning of MITs hacking culture in the 1920s (then just the 93 Dormitory or the New Dormitories), and this Lydia person ended up putting it on the internet. That was neat. (Thanks Lydia! :D) In other news, 2014 is an important year for East Campus: its the dorms ninetieth birthday! Four score and ten years ago this fall was when the first students moved in for the first time. Over that time, weve had our share of adventures, to the point where Im pretty sure the FBI has a file on our dorm. Did you know that that last point is a thing you can check? Enter the Freedom of Information Act, which allowed me to send the following to the Federal Bureau of Investigations: Date: August 19, 2014 FBI Record/Information Dissemination Section Attn: FOIPA Request 170 Marcel Drive Winchester, VA 22602-4843 Dear FOIA Officer, I hope you are well today. I am writing this email in my role as historian of my undergraduate dormitory East Campus, here at the Massachusetts Institute of Technology. In the interest of learning more about the dormitory for historical purposes, this is a request under the Freedom of Information Act. Date range of request: January 1, 1923 to August 19, 2014 Description of Request: Records pertaining to East Campus, an undergraduate dormitory at the Massachusetts Institute of Technology. The dorm also goes by the names of EC, East Campus Alumni Housing, Class of 1893 Dormitory, 93 Dorm, the new dormitories, Fred Dorm, and Fred the Dorm. The houses of the dormitory go by the names Goodale, Bemis, Walcott, Wood, Hayden, and Munroe; the floors of the dormitory go by assorted names including: 1W, First West, Stickman, 2W, Second West, Putz, 3W, Third West, Floor Pi, 4W, Fourth West, 41W, 5W, Fifth West, Vdub, 1E, First East, Dancef***, 2E, Second East, Beast, 3E, Third East, Tetazoo, 4E, Fourth East, Slugfest, 5E, Fifth East, and Florey. Please search the FBIs indices to the Central Records System for the information responsive to this request related to: Any and all references to the dormitory or its houses or floors, and any and all references to activities within or connected to the dormitory or its houses or floors. I am willing to pay up to $50 for the processing of this request. Please inform me if the estimated fees will exceed this limit before processing my request. I am seeking information for personal use and not for commercial use. Thank you for your consideration, Name: Danny B.D. Title (optional): President, East Campus Historical Society A lot of waiting took place, and then finally, finally, I received a reply: We were unable to identify main file records responsive to the FOIA. Drat. Oh well. Its still lots of fun to dig up old records. Admissions Blogs Its the thing youre reading right now! CourseRoad CourseRoads a thing I built freshman year which has ended up being pretty popular among undergrads. Basically, it gives you a vertical timeline to plan out your classes and a checklist for your majors requirements: you can play with it here, even if youre not a student (although the course and class numbers will seem pretty alien to you). There are some important plans afoot for CourseRoad coming up, because I want it to keep running even after Ive graduated. Also, if youre one of the people whos sent me an email about it and I havent replied to, Im really sorry about being so delinquent, and Ill try to catch up soon. D: Facebook I got to work on a cool thing at Facebook this summer, which had a launch date after my internship ended. This was frustrating, but I was lucky enough to get a position as a contractor at Facebook which allowed me to watch the ramp-up to the launch. And launch it did: I spent my summer working on Facebook Safety Check, which is a disaster relief tool Facebook can activate in the event of a major disaster. If it launches, then those affected and their friends will be notified and people can mark themselves or others as safe to help mitigate fear, uncertainty and doubt in the aftermath of a natural disaster. It was an absolute dream to get to help with this this summer, and Im so glad its finally announced (so I can stop excitedly bouncing in my chair while dodging friends questions about what I did at Facebook). We might be able to help people! With a social network! There are a lot of other side things, but I might as well expand those out into their own posts. Also, when did it become October 27th? Its my parents anniversary and my sisters birthday today, so I should probably call home. And Halloweens coming up really soon, so I need to finish my costume. And I wanted to work on overhauling or tweaking or building one to three websites. And and Oh right: sleep. Almost forgot.

The Failure of the Fourteen Points and the Shaping of History

Although Woodrow Wilson was stoic about many of his viewpoints, his shaping of the Treaty of Versailles and the way he compromised on so many of his Fourteen Points truly shows his lack of strength in international affairs. Wilson, who was President throughout the First World War, stalled the United States from entering until it was absolutely necessary. During the war, in a meeting with advisors, he formulated a set of fourteen suggestions, which subsequently dropped into enemy territory and eventually helped form the Treaty of Versailles. Unfortunately, between the stubbornness of countries like France, who were severely disabled after the war, and Warren Harding’s determination to stay out of the League of Nations, many of Wilson’s†¦show more content†¦Wilson called World War II â€Å"The war to end all wars.† It is very likely he would want to see this through to the end and make sure that world war would never happen again. Because of this, many of his fourteen points were very peaceful and did not appoint a winner or loser. It also required a great deal of international cooperation in which many countries were not ready to participate. Absolute freedom of naval navigation in either peace or war is quite a long stretch for many of the nations that had just been severely battered and blockaded. International reduction of arms and the removal of economic barriers had the possibility of reducing the defense, both militarily and economically to dangerously low levels. His fourteen points also made many suggestions concerning land and areas that had been involved in conflict stretching back even to the Prussian occupation of Alsace-Lorraine. Such suggestions included an evaluation of colonial claims, of Russian territory, and the restoration of states like Romania, Serbia, and Montenegro. Of course, the Alsace-Lorraine was to be restored to France, which caused even more of a struggle for Germany to support itself. All of these wer e penultimate to Wilson’s sincere desire for a league of many nations working together to promote world peace. Wilson conceded so many of his points in order to keep the League of Nations. He saw this as the most important product because it was meant toShow MoreRelatedA Force of Nature: Imagination in the Poetry of Wallace Stevens and John Ashbery1602 Words   |  7 Pagescame before, as if they write with a sense of continuity. T.S Eliot addresses literary tradition as well as poetic tradition, and states that it is important to focus on â€Å"significant emotion, emotion which has its life in the poem and not in the history of the poet† (18). In this sense, the importance of tradition in poetry relies on the fact that a poet must be aware of the achievements of his predecessors, for, as we shall see in the case of Stevens and Ashbery, â€Å"the emotion of art is impersonalRead MoreWhen Memories And Events Become Institutionalized In A1682 Words   |  7 PagesNat ional museums promote local history and identity, but what about multinational museums and multinational identity? This is the question the European Union hopes to address with their sanctioning of the House of European History (HEH). The main goal of the HEH is to create a collection of permanent and temporary exhibitions to invite people into a space where â€Å"the concept of the European idea can continue to grow† and â€Å"the knowledge and dissemination of the culture and history of the European peoples†Read More Mother and Daughter Relationships in Joy Luck Club and A Hundred Secret Senses1679 Words   |  7 Pages  Ã‚  Ã‚   In Amy Tans novels, The Joy Luck Club, and A Hundred Secret Senses, she describes relationships between mothers and daughters reflecting on her own parents experiences in life.   Ã‚  Ã‚  Ã‚     Ã‚  Ã‚   Four mothers, four daughters, four families... whose histories shift with the four winds depending on whos telling the stories. In 1949, four Chinese women, recent   immigrants to San Francisco, begin meeting to talk, eat dim sum, and play mahjong.. As Junes mother said, Idea was to have a gathering of  Read More World War One and The Middle East Essays1845 Words   |  8 PagesIntroduction Over the course of human history, wars have always created, destroyed or enveloped nations, states or empires. Examples of these include the Final War of the Roman Republic, which culminated with the Battle of Actium in 31 BCE, to the Franco-Prussian War of 1871 which created a unified German state. However, World War One is known to have had the greatest impact on human civilization. It dragged in almost every continent into the conflict, halted global trade, led to the demolitionRead MoreEssay on American Foreign Policy in Three Influential Wars2727 Words   |  11 Pages trade expansionists hoped, would give the U.S. more leverage in dealing with the big power scramble for concessions and spheres of influence in China. By serving as a coaling station and base for America’s newly strengthened navy and as a relay point for an infant communications system, the Philippines would become, one business publication predicted, America’s Hong Kong—its gateway to the Orient (3).† Some American’s believed that through America’s economic interests abroad, the United StatesRead MoreRealism vs. Idealism: How American Foreign Policy Has Changed Since World War Ii2592 Words   |  11 PagesRealism vs. Idealism: How American Foreign Policy Has Changed Since World War II Throughout the first 125 years of her history, the United States was, for the most part, an isolationist nation. After the onset of two world wars, however, America moved from an isolationist stance to become one of the world’s two superpowers. This stance would remain for almost 50 years, until the Soviet Union would come crashing down, leaving America standing as the lone superpower. But how did American foreignRead MoreThe Genesis Of The Business Model Canvas2110 Words   |  9 Pageshonest evaluation of themselves to determine their strong and weak personal qualities. They sought out honest opinions from their peers or superiors and learned by studying the causes for the success and failures of others. There are plenty of other traits (the Marine Corps had drilled down to fourteen key ones) that demonstrate this form of control, but these particular ones stuck with me and I think align nicely when it comes to organizational management and the BMC. As writer Sam Har rison has written:Read MoreCommunities in Chicago2554 Words   |  11 Pages| Communities in Chicago | | By: Mike Miller | 12/7/2012 | Mike Miller History 111 David Johnson Research Paper Chicago has a history steeped in growth of infrastructure, devastating natural disasters, and everything in between. It first was settled in the late 1700’s and has been growing exponentially ever since. It’s a city of commerce and opportunity for many incoming immigrants and settlers to start a fresh life. This place became one of the most desirable cities in AmericaRead MoreThe Impact Of American Spies On The Nation And The World2824 Words   |  12 PagesLooking at the impact of spies throughout history, it is easy to focus on the adversaries’ spies and the impact they have had on America. However, more important is the impact that American spies have had on shaping the country and the world. There have been many spies that have benefited America throughout our brief history; however, none may have been as impactful as Virginia Hall was in the events surrounding World War Two. Examining Virginia Hall’s background, efforts leading up to war, actionsR ead MoreThe World s Most Lastest Technology7184 Words   |  29 Pagesbyproduct of the Advanced Reasearch Project Agency Network (ARPANET). If you were to look though history textbooks it would be a painstaking experence to look for anything on the ARPANET. Very few people when asked about the ARPANET even know what it is. It was quietly one of the most important technologies created in the 20th century. But, it was born from one of the most tense times in the history of the world; the Cold War. The Post-World War Two (PWWT) global culture was a major influence

The Executive And Founder Of Growing Places - 1344 Words

Background Information History Evan Breyer is the chairman and founder of Growing Places. Growing Places offered on-site childcare and preschool classes for 60 companies in the mid-western U.S. At the early stage of the company, the revenue was not notable. â€Å"Each quarter seemed as though it might be the last,† Evan said. Therefore, they hired Rob Miranda, the CEO of Growing Places. Development Rob Miranda, a little restless, had entrepreneur mind set. He brought some important innovations to the company. His entrepreneurial vision came with an abrasive personality and some disregard for social convention. However, he was not emotional intelligence. His communication style was difficult to be accepted by others. The board of Growing Places came up with an idea of providing scholarships for kids whose families demonstrated financial need, and a corporate sponsor would be a good way to pay for the scholarships. The company came to Thrivand, which was a maker of infant formulas, cereals, and beginners’ foods. Thrivand was very interested in the sponsor idea, its head of PR, Delores Dayton came to Dublin to see Growing Places. During her visited in Growing Places, a local reporter was tagged along for the tour. Delores was very interested in the company asked Rob some questions. However, Rob’s respond was impropriate. â€Å"What gets me, though, is how long some of these kids nurse. If they’re old enough to ask for a Coke, it’s time to move on.† Growth The response gave Rob and theShow MoreRelatedInternal and External Factors952 Words   |  4 Pagesto work for. The management team that is in place for Google is one that is ever growing and changing to better stream line operations within the company worldwide. In 1998, Co-founders Larry Page and Sergey Brin changed people’s lives all over the world by starting Google. As time has gone on the company has expanded to more than 20,000 employees all over the world. With the intentions to keep up with the ever changing market, Google has put in place a management team that represents the best andRead MoreWhat Did Your Organization Do Over The Past Year?1437 Words   |  6 Pageshe or she will always be impacted by business processes, from creating a resume and interviewing for a job to working with executives in the corporate world. As Christians, we believe that our values should be incorporated into everything we do. Christian Business Leaders has been able to help students understand what place their values have in the job search and the work place. Our organization has hosted numerou s business speakers, including high profile leaders, to give talks on how they bring theirRead MorePanera Bread : A Successful Year For Panera Essay859 Words   |  4 PagesPanera’s objectives for 2010 included a target of 17%-20% EPS growth and to increase its gross profit per transaction. Strategies Corporate Strategy Panera is focused on â€Å"growing store profit, increasing transactions and gross profit per transaction, using its capital smartly, and putting in place drivers for concept differentiation and competitive advantage† (Vincelette, 2010). The company has been able to make capital purchases through its cash flow operations. While many restaurantsRead MoreThe Five Dysfunctions Of A Team1141 Words   |  5 Pagesits executive team, also known as â€Å"The Staff,† with very diverse characteristics to explain his five dysfunctions of a team. In addition to how each of the dysfunctions can hurt not only the team but also the company. â€Å"The Staff† consist of: ï  ¶ Kathryn Petersen, the new Chief Executive Officer of DecisionTech, was not a normal CEO of a technology firm. Kathryn a fifty-seven-year-old who had a military and automotive industry background yet she had an extensive history of turning executive teamsRead MoreTale of Lynx Essay1380 Words   |  6 Pagesand I had to think hard about it †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ , that shows he never really believed in Doug but went ahead with Dough relying on Dougd’s experience with VC. Although Doug was considered a â€Å"veteran entrepreneur† he did not contributed to Lynx as mush as a founder member is expected to do. He was not a technical expert so he couldn’t contribute technically to the company. He had lot of experience with VS but reading the case it doesn’t look like he had a lot fo contribution in getting funding for Lynx and itRead MoreThe Organization And Control System Essay852 Words   |  4 PagesCupcakes-Palooza Organization and Control System Overview: Chris and Pat Anderson are majority shareholders and founders of Cupcakes-Palooza (CP), a privately held corporation located in Janesville, WI. CP’s office hours are Monday thru Friday 8:00 A.M. until 4:30 P.M. and bakery hours are 4:00 A.M. until 12:30 P.M. During bakery operations, CP produces and sells roughly 15,000 cupcakes weekly to selective grocery stores in the Janesville area. Despite a weak economy, sales have been steadyRead MoreS. A Building Case Study891 Words   |  4 PagesStudent’s name University Table of Contents I. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Mission Management and Staff Marketing and Customer Base II. General Description†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦3 III. Background information†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Scope of Operations Emerging and Future Trends Finances and Pricing Our Place within the Industry Sales Strategy Overcoming Barriers to Entry Executive Summary Mission S.A Buildings Company mission is to construct qualityRead MoreEssay about Refresh Organics - Harvard Case719 Words   |  3 Pagesï » ¿Summary – This case looks a decision that George Hausman, the co-founder and CEO of Refresh Organics (RO), makes regarding creating a board of directors. RO is a midsize, steadily growing, privately owned company which is a distributor of organic produce. RO has never had a formal board of directors, but Hausman had several close business advisors who he consulted with regularly and referred to as â€Å"the kitchen cabinet.† Hausman considered putting together a true board of directors or if simply makingRead MoreThe, Young Entrepreneurs, Robert Kalin, By Chris Maguire1553 Words   |  7 Pagesor B2B (business to business). Two years later in 2007, Etsy had nearly 450,000 registered sellers generating $26 million in annual sales and over one million sales. That same year, the company took in over $3 million in venture funding. ETSYà ¢â‚¬â„¢s growing popularity as an online retailer of anything from abstract art to commonplace household curiosities was starting to get out of control. Deeply in need of leadership, Kalin hired Chad Dickerson, senior director of product at Yahoo. Dickerson was broughtRead MoreObama Administration : Presidential Power1585 Words   |  7 Pagesembrace an almost unlimited view of Presidential responsibility and power . Thus, in the wake of a catastrophe, Congress was more than willing to grant emergency power so that the President could better protect the nation from harm. This expansion of executive authority represents the rule rather than the exception in American Politics. As a nation, we expect our president to do nothing less than solve all national problems and unite the country. Anything less is a failure. To match that responsibility

Balancing Modern and Traditional Living Free Essays

Balance is an important factor in every life. It’s essential to maintain the control and calm while also experiencing the highs and lows. In Keeper ‘N Me by Richard Wagamese, the protagonist, Garnet Raven, is struggling to figure out his identity knowing that his skin is brown but not understanding how to be â€Å"Indyunn† as he was brought up â€Å"†¦in all-white homes, going to all-white schools [and] playing with all-white kids†¦Ã¢â‚¬  Technology and material items of this new, fast paced life along with media that promotes Indians negatively and the pressure of making your existence count by working so much you have no time to actually enjoy life and all of its values are some of the reasons that balance is even more essential now than ever. We will write a custom essay sample on ï » ¿Balancing Modern and Traditional Living or any similar topic only for you Order Now The attraction of modern and ‘shiny’ things, as Keeper says, that pull people away from traditional practices and values are indeed, extremely persuasive. It’s difficult to choose because they â€Å"wanna be a part of one world cause it’s all shiny and fast but afraid to let go of the other world that’s slower and more familiar.†. This new world, it’s fast paced, technologically advanced and overwhelming and it’s exceptionally diverse from the peace and calm of life on the reserve. Garnet wants to assimilate to modern society because â€Å"[he] was embarrassed about being an Indian†¦Ã¢â‚¬  and at various times he was Hawaiian, Polynesian, Mexican or Chinese; basically anything other than the â€Å"scary lookin’, dirty, drunk, fightin’ in the streets or passed out in the alley† Indians that his foster father has shown him a while back. The speed of the world is getting faster and faster with the Whitemans inventions and it’s hard to differentiate between worlds, the lure of the unknown is great and this modern time is unfamiliar to the ‘born to the land’ Indians. Media is, by far, an important source of a lot of our self-education nowadays and we rely on this permanent source of information to help us learn more about other cultures, beliefs and topics. But it can also be a problematic device as rumours and stereotypical opinions can be spread with a click of the mouse. Back then, books were the major source of information, and when the only books written are by white-men who only are one viewpoint of many in the world, things can get pretty one-sided and it’s hard to know what’s actually an accurate source of truthful information. How to cite ï » ¿Balancing Modern and Traditional Living, Papers

Is the Common Cold Curable free essay sample

A paper which introduces the common cold and discusses causes and possible cures. The paper shows that the common cold is the commonest cause of visits to physicians with sales of over-the-counter cough and cold medications totaling more than $3 billion annually. The paper discusses causes, symptoms and the search for a cure for the common cold with a focus on zinc as a possible cure. The zinc must be absorbed into oral tissues where it can then diffuse into nasal tissues. Since colds actually begin in the nose and not the mouth, it would seem that a zinc nasal spray might work even better. Researchers thought so too and tried it. Zinc nasal sprays had a mild, temporary decongestant effect, but did not shorten the duration of the cold. Since nasal mucus is constantly being excreted, zinc diffusion into infected tissues against the flow of mucus is difficult if not impossible. We will write a custom essay sample on Is the Common Cold Curable? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Slave ship essays

Slave ship essays Throughout the reading of Slave Ship by Charles Ball, many images came to mind. Ball seemed as if he wanted the reader to understand that slaves suffered terribly even before they were sold off to be even more persecuted by their owners. Even though he told his story as if it was too painful to express himself personally, Ball used very strong words that would let the readers imagination get his main points across. In this passage ball also uses voice and tone. The passiveness shows how he wanted to make the whole togetherness of his people aware to his readers. He didnt single his own pains ans suffering out. I sensed that the author was trying to generate a feeling throughout his story that would make the reader feel the amount of pain that everyone of the slaves on the ship went through. Charles Ball was a black man who lived in Africa in the mid 1500's. Ball like many other African American in this time period were captured in Africa and forced on slave ships to be sold. It was torture being on that slave ship for ball and the others for one reason the living conditions were very bad. As ball said she was full of black people, who were all confined in dark and low place, in irons(Ball 79). Everyone on the boat was treated like animals in an inhumane way. The crew care nothing about there needs or well being. Being captured in Africa and being placed on the slave ship was a tramatizing , life changing, and horrific journey for Ball and the other thousands of African Americans. Everyone on the ship had to be chained up. This made it official that their freedom has now been taking away from them within hours. They now became prisoners. The lifestyle that they were used to live was now over. When the woman where first chained first chained by the crew. The crew members took their babies and threw them off the side of the boat and into the ocean. Some mothers jumped into the ocean to resc ...

Writing a Thesis

Writing a Thesis Writing a Thesis Writing a Thesis Thesis writing is a common assignment for academic degree programs.   Thesis should include research elements, it is the culmination of several months or years of studying. Writing a thesis requires deep thought, excellent planning and proper organization. Thesis topic must be justified; claims and conclusions must be supported by experiments or reasoned arguments and deductions. Thesis writing requires a careful investigation and deep research as well as analysis of the chosen problem.   It is not easy to write a good thesis and I hope the following tips will give you some ideas on writing a thesis.   Thesis Format Abstract, the introduction, the literature review and the conclusion are the required parts of the thesis format. The abstract provides the reader with a summary of thesis content. It should be brief but contain sufficient details, tell the reader about your motivation to conduct a research, state the project objectives, illuminate techniques employed, mention main results and conclusions. Abstracts should not exceed a page and should be self-contained. The abstract is the guide to the contents of the thesis, and therefore it is important to give the reader a good overview of the thesis topics. Introduction is the first chapter thesis writing. The purpose of introduction is to discuss the motivation of the work, state and define the problem that thesis is intended to solve, state the aim of the work, and tell how the work will progress. Also provide a brief overview of each of the main chapters. In the introduction you shouldn't go into details, you will have the chance to describe them later in other chapters. Remember that writing a thesis introduction is the final step of the writing process. Once all chapters are completed, you will see the structure of the whole thesis and be empowered to write a better introduction.   In addition, at this stage you will have the results of your work and ideas about the contribution of your thesis writing. Literature review section is based on published material. The purpose of the literature review writing is to give details about the motivation for the work, explain why the thesis problem is important. You should show that you have studied thoroughly what others have done. Make sure that you found out the most recent information relating to your field of study. The literature review is obviously a very important chapter because you have to employ good critical thinking skills. The purpose of writing a thesis conclusion is to summarize the main findings of the project, to list the contributions of the work and to give the directions for further research. Custom Thesis Writing Help If you are not sure how to write a good thesis and you seek professional help to write parts of your thesis, you are welcome to ask professional thesis writers for assistance.   We guarantee adherence to the instruction you provide and deliver free plagiarism report proving originality of delivered project.   We are available 24/7 to provide thesis writing help and we guarantee timely reply to your concerns.

Group Effectiveness Essay Example | Topics and Well Written Essays - 1750 words

Group Effectiveness - Essay Example Having said this, this part of the paper is aim at finding and assessing group effectiveness in the work place. standards of those using the output; Capability to work interdependently: the degree to which the group's members are able to work together in the future; and growth and well-being of members: the degree to which the experience of being in the group enhanced the individual members through the common goal (Hackman, 1990). Thus group effectiveness refers to the work quality of a work group. This will be illustrated using ASDA an international retail company with headquarters in the States. According to the work group model developed by Hackman (1990), the group that performs its assigned task well but is not able to work together in the future is not a truly effective group. ASDA is WALMART in the United Kingdom. At the stores, employees are defined within the roles they occupy and by departmental functions all working for a common goal. These group members, though working as a group are able to work independently in the absence of a group member. While, groups in ASDA are defined within various functions (e.g., Stocking group, cash department group, teller functions, security group etc) these are all indicative of the effectiveness of the various groups. Group effectiveness at ASDA supermarket, is further identified through a collective sense of "We" feelings amongst the group members. Thus at ASDA the life of a group and it members must be accounted for in determining the effectiveness of the group. This again can be seen from the common a shared common goal. For ex ample, ASDA UK sales have increased in the past two years. Again, return on assets and return on capital employed has also increased. Thus, based on Hackman (1990) argument that a group is effective once the output of the group is acceptable and satisfied those who consume it. 1.1.3 Assessing Group effectiveness at work Place According to Hackman (1998) review, group effectiveness can be assessed from different dimension. The researcher cited Hackett (1995) who illustrated the role of self-efficacy in career choice and development, she illustrates that self-efficacy plays a strong role in individual career choices. To assess the effectiveness of the group, attention should be paid at group commitment and output. At ASDA, employee's group effectivene

Presentation, overview, timeline Essay Example | Topics and Well Written Essays - 750 words

Presentation, overview, timeline - Essay Example Ptolemy, who headed a considerable number of Alexander’s former troops, proposed they divide the empire among the generals, which was convenient for his ambition. When Alexander died after being ill in Babylon in the year 323 BC, his general (Ptolemy) led a fraction of Alexander’s army back to Egypt where Ptolemy pronounced himself pharaoh. Ptolemy successfully fought off his competing generals’ armies; hence, establishing the Ptolemaic dynasty that persisted for 300 years in Egypt: Ptolemy I to XV (305 – 30 BC). Cleopatra VII (51-30 BC) inherited Egypt from her father; Ptolemy XII (80-51BC) married her older brother Ptolemy XII, who later drowned in battle against Julius Caesar. Cleopatra then married her younger brother Ptolemy XIV; however, she bore a son with Caesar who became Ptolemy XV for the period (44 – 30 BC). After the death of Alexander in 323 BC, Ptolemy I nominally acted as a satrap for some time under the successors of Alexander; howe ver, the successors were not strong enough and the empire began to break up (Aufderheide 247). For Ptolemy dynasty to survive heirs had to be produced; hence, Ptolemy I married four wives with the last wife producing his heir Ptolemy II (Rolle 33; Collins 68). Fourteen kings of the dynasty were referred to as Ptolemy and numbered from I – XV, with the remarkable aspect of the monarch being the prominence of women, who rose to power when their brothers or sons were very young (Bugh 41). Ptolemy XII was king of Egypt from 80 to 51 BC officially known as Neos Dionysos although popularly known as Auletes. Auletes was the illegitimate son of Ptolemy IX Lathyrus, who died without designated heir; hence, with the help of political parties, the young Ptolemy became heir to the throne taking the name Ptolemy XII. The accession took place without the blessing of powerful a powerful Roman diplomat, which engendered the thoughts of possible Roman seizure of the country; however, the thre at was partially resolved in 59 BC. Through the help of Julius Caesar Ptolemy gained full status of recognised head of Egypt through the Roman senate in 59 at a price of 6,000 talents of gold, and pay the bribe he had to enforce ruthless taxation program to the easily enflamed subjects; besides, his children included Cleopatra, Absinoe, Ptolemy XIII and Ptolemy XIV (Bunson 351). Ptolemy XIII, the son of Ptolemy XII, brother of Cleopatra tried and failed to win the throne of his nation from his sister and Julius Caesar; nevertheless, they both ruled together. Their rule was tough since both of them were surrounded by a group of ambitious counsellors, which resulted in tense political struggle in the palace. The young king departed from the palace to join his army and although he showed real military talent, he was no match for Caesar who faced him in battle resulting in the defeat of Ptolemy XIII. After the demise of Ptolemy XIII, Julius Caesar placed Ptolemy XIV (the younger brother to Cleopatra) in the throne together with Cleopatra. Officially Ptolemy XIV was to be her sister’s consort, but because he was about 10 to 12 years old at the time, Cleopatra was the true power within the land and presumably killed her brother after Caesar was assassinated (Bunson 351). When Caesar was assassinated in 44 BC, Cleopatra supported Mark Antony against Octavian who became Caesar Augustus and when Octavian declared war on the duo, Cleopatra raised and commanded army that

Early childhood classroom or early learning centre education essay

Early childhood classroom or early learning centre education essay The qualities of an effective communicator in the early learning centre are establishing and maintaining meaningful and respectful relationships with Educators, families and children. As an Educator, communicating effectively demonstrates interest, trust, commitment and professionalism. Educators communicate through a variety of different ways. Communicating effectively can be through forms of writing, speech, verbal, non-verbal and body language. Communication is the key to success and importantly what brings the world together. An effective communicator is an effective listener. The quality of an effective communicator in the early learning centre provides families and parents important and relevant information and the willingness to discuss positive aspects of the child. Communicating effectively demonstrates a high level of quality and reassurance for both parents and the educator. Important information that is discussed and carried out within the early learning centre is the childs progression (daily information). This information that is relevantly discussed is the childs routine, meal times, sleep times, the childs developmental areas which are social skills, communication skills, fine and gross motor skills, emotional and cognitive skills and the childs well-being. Informative discussions that are held between educators and families are based on the childs interests and motives. This information is beneficial for the parents and demonstrates how an educator shows initiative and companionship towards children and their education that the educator brings into the childs environment. Families also are benefiting and gaining this information which allows them an understanding and good results of how their child is progressing in the centre. This includes what the child may need to focus on and the positive side of the child. As children are all individuals, educators are to include children with special needs to experience literature, language skills and all areas of development skills. Children with special needs have special aids that teach children communication skills and different ways of communication which involves mostly how to understand communication which is non-verbal. Within the daily program that is carried out in an early learning centre, educators are to also include diversity. Including language through diversity promotes children the ability to learn different languages, culture and most importantly how to speak different languages. As an Educator, communicating effectively to children develops their social, emotion al, physical and intellectual skills. While communicating to children it broadens their understanding on reading and literacy. These main two qualities of development help children to improve on their pronunciation skills and their language skills. As children are developing such an important skill in their life, they are developing self-confidence within themselves. As an educator, demonstrating effective communication skills enhances childrens awareness of how to talk, read and write. Children learn by hearing words, therefore when educators are communicating to children within the learning centre, children are capable of matching the words together and making meaning of what is being heard. As quoted, Reading aloud with children is known to be the single most important activity for building the knowledge and skills they will eventually require for learning to read. Marilyn Jager Adams. In a learning child care centre environment, communicating effectively allows children to respond in many different ways. Qualities of a child communicating are using verbal, non-verbal communication, visually communicating to sounds or objects and importantly having a trusting relationship with an educator that confines security, comfort and an understanding. Early educators communicate effectively with children by involving language into play and encouraging children to develop this skill. While allowing children to communicate through play, children develop increasing elaborative sentences based on their thoughts, ideas and creativeness. Educators encourage children to communicate through play by expanding on their sentences and encouraging them to further speak and build on their self-confidence. Educators are then able to develop the knowledge and observe the child based on the childs interests, motives, and what the childs strengths are. Through this, children grow emotionally and socially as individuals. Children explore in their leaning centre environment, they develop through pretend play, art and craft activities, shared play experiences and most importantly group time. Group time activities provide a wide range of areas where children are continually developing on their language skills. Activities that are carried out in a learning centre can range from Flash cards, reading books, singing songs, and show and tell. While children are reading books, it builds on their future academic skills and vocabulary skills. Reading develops childrens listening skills that are a most important factor of a childs life. Effective communicators teach children to develop on their language skills through singing and music. Whilst children sing songs, they develop on their memory skills and anticipate the lyrics or the next words to the song. Singing songs also demonstrates children to communicate verbally and non-verbally. Children develop with music by using hand gest ures and actions. Within the early learning centre, as an educator it is important to communicate effectively towards members of the workplace. This carries out a high quality of professionalism and positive leadership. While communicating effectively, it is the audience which include families, parents, co-workers and management to develop. Developing as a team defines a happy and safe environment for all partys within the early learning centre. Communicating effectively in the workplace develops positive feedback when communicating with families and between staff members. This forms trusting relationships also between children, their families and the relationships that are developed with workers. With an early learning centre, this provides a high quality standard for the organisation. As educators or any organisation, it is important and an exception to follow correct policy and procedure standards of communicating in a professional way. This promotes a safe environment for children, families and co -workers. As professionals, in an early learning centre workplace, educators need to be mindful of how to communicate to avoid conflict. Conflict can be avoided and mostly resolved by the way communication is involved. Techniques and ways to reduce conflict is directly confronting the person in an effective way with any issues or matters that are affecting the person.Communicating in a reasonable and conducting matter can resolve conflict and on a positive note, can reflect a friendly and professional environment for all workers. There are many forms of communication techniques that are carried out in the workplace apart from direct verbal and non verbal communication. As educators, it is important to have good effective communication skills via telephone. Educators are to always conduct themselves in a professional way that brings families together and enables good conversations with the families or any person associated within the organisation. Communication skills via telephone a re important within an early learning centre. Educators on a daily basis are communicating with families, departments of education, other centres and managers of the organisation. Techniques that are undertaken in a professional way when communicating over the telephone is listening to the person, note-taking any important and relevant information, greeting the personnel in a pleasant and warm matter, communicating clearly between each other, introducing yourself and the position you hold, and most importantly detailing any contact numbers, the name of the person, and the main subject regarding the telephone conversation. As an educator, it is then important to action the conversation by communicating this to a director or a second in charge worker. This is handing over the information correctly, clearly and in a way that is understandable for the other person. Direct communication is beneficial as it passes the information to the other person clearly and in a quick manner. This dis plays effective communication skills and good initiative. Communication is conducted on a daily basis and is the key that holds a divine workplace. Communication that is carried out in the workplace can be with people from different cultures. As Australia is an indigenous supporting country, employees of the workplace are to conduct a respectful, culturally environment. It is important as members of the workplace to respect families, childrens and workers from different backgrounds. Communicating with families, children and workers from diverse backgrounds, needs to be promoted in a professional and mindful matter. As people within the community are multicultural, this is a great way to support childrens education through different cultures and language. Educators have the ability and determination to teach children aspects of diversity, language barriers, cultural music and cultural background. It is a good way to bring various multicultural backgrounds into the early learning cent re. In conclusion, the ability and quality of an educator to demonstrate effective communication skills can manage problems, challenges, questions, and most importantly language. Educators in the early child care centre having the ability and power to express their thoughts, to be articulate and demonstrate creative ideas. These qualities encourage children to communicate effectively. As an educator, qualities of an effective communicator facilitate excellent care for the children, their education and their families. Educators communicate in ways that advance childrens education and build relationships with families and co-workers. Through positive teaching skills, children do develop effective communication skills and the power to learn how to communicate in their learning environment. Reference: Marilyn Jager Adams. Teaching children to read: An evidence-based assessment of the scientific research literature on reading and its implications for reading instruction (2000) http://www.readingrockets.org/books/fun/quotable.

Issues of Foreign Workers Policy in Malaysia Manufacturing Industry

Introduction On March 7, 2011 The Star, we know that our Malaysia government had decided to recruit more foreign workers from India which around 45,000 people from India. This is to meet the demand by around 13 sectors which currently in shortage of workforce. So, this resulted in many people and The Malaysian Trades Union Congress (MTUC) had strongly opposed the decisions made by government. The Malaysian Trade Union Congress (MTUC) is said as the most representative workers’ organization in Malaysia.Three main objectives emphasized by MTUC: first is to promote the interest of its affiliate unions in order to improve the workers’ economic and social conditions. Second is to ensure the policies are developed and action been taken towards make sure that full employment and setting a minimum wage, a legal maximum working period per week which is 44 hours and served as a training centres for workers. Thirdly, build a Social Security measures that provide retirements benefi ts, as well as protection against sickness, unemployment, injury, and old age.Overall, MTUC was served to protecting the workers interest or fight for them. According to Nagiah Ramasamy (2008), our Malaysia trade union movement is facing many challenges, which are from neoliberal policies and the changing structures of employment. Due to the strict requirements of the Trade Union Act 1959, Malaysia union are normally small fragmented and regional. But, they still protest the decision of recruiting more foreign workers from India which might harm our local workers benefit.Some local workers are too picky on job selection and they don’t want to work unless there is high salary, benefit or bonus waiting for them. So, attitude towards the job is their main problem. So, the employers forced to retrenched the local workers and recruiting the foreign workers by outsourcing or others way. The objectives of this assignment are to figure out the problems facing by Trade Unions in Malay sia on migrant and domestic workers. Furthermore, we also know that the impacts of the foreign workers policy in manufacturing industry.In this assignment, we have a more understanding on foreign workers policy as well as the ways to overcome it in future trend. Literature Review According to A. Navamukundan (n. d. ), employers are cost-conscious and choose workers who are not only inexpensive but also have the necessary skills and comply with strict discipline and hard work. The preference will be for immigrant foreign workers, who will accept both lower wages and worse terms and conditions of employment, as their primary objective is to earn as much money as possible within a short span of time.Those are the reason why the population of immigrant foreign workers are increasing years by years. A study done by Philip S. Robertson Jr (n. d) stated that the Malaysian Government does not have a comprehensive legal and policy framework to regulate the recruitment, admission, placement, treatment, and repatriation of migrant workers. Oversight of migrant workers is divided among ministries, and even within ministries, between various departments. Therefore, foreign worker can easily migrate to our country to find a job which offers them the salary that is higher than their own countries.This has become a threat to the local workers. Nagiah Ramasamy (n. d) proposed that the challenge for union leaders is to build a union movement that can respond effectively to the threats and opportunities that it faces with the growing influence of MNCs and the growing numbers of bilateral trade agreements. Trade unions can help in improving occupational health and safety, decent work and social dialogue with government and employers. It is so obvious that trade union play an important role in fighting for local worker’s right. A study presented by U. S.Department of Labor stated the Government of Malaysia revised its policy on foreign workers so that priority would be give n to Malaysians seeking employment due to the world economic slowdown and increased unemployment in 2001. The Government has limited documented workers to a three year stay and is cracking down on unregistered foreign workers, with new amendments to the Immigration Act calling for harsh penalties. According to Kgaogelo Elizabeth Mokoka (2007), most South African nurses immigrate to destinations such as UK, Saudi Arabia, New Zealand, Australia and the USA (Xaba & Phillips 2001).In a study commissioned by the World Health Organisation (WHO), Buchan et al (2003) identified two groups of countries in terms of nurse emigration and mobility. â€Å"Destination countries† are those to which nurse are drawn, while â€Å"source countries† are those that nurse are drawn from. Destination countries include five countries, namely Australia, Ireland, Norway, the UK and the USA. According to Mr. Ajit Singh Jessy from the Penang Human Resources committee, salary remains as one of, or the most, important factor in the retention of workers.As such, the complaints of local workers regarding wage levels are not baseless, especially when it comes to menial forms of labour. What may be baseless is the argument that locals shun these jobs which then have to be farmed out to foreign labourers. According to Cecilia Kok (2011), for South and Southeast Asian economies, especially those that are lagging behind Malaysia, many migrant workers perceive a land flowing with milk and honey. Official data show that Malaysia attracts a huge number of migrant workers into the country.According to official record, the number quadrupled from less than 500,000 in 1999 to more than two million, representing about 17% of the country's workforce in 2008. Vijayakumari Kanapathy (2006) proposed that foreign workers in large numbers were seen as a security threat as the rising crime rate and incidence of highly contagious diseases were associated with them. Such popular perception was co mpounded by the belief among policy makers that heavy reliance on low-skilled foreign labour will trap the economy in low-wage low-skill equilibrium and slow down the much-warranted economic transformation into high-skilled activities.According to the International Organization for Migration (n. d. ), there are approximately 2,109,954 migrant workers currently working in Malaysia, 50 per cent are Indonesian labour migrants, indicating the scale of Indonesian labour migration to Malaysia. The majority of labour migrants arriving in Malaysia originate from other South and Southeast Asian countries, mainly attracted by the higher salaries that are covered in Malaysia compared with their countries of origin.A study done by FEDERATION OF MALAYSIAN MANUFACTURERS (2010) stated that Manufacturing companies are currently reporting an increase in orders. However, many are facing difficulties accepting and fulfilling orders due to a shortage of workers. Some have to turn away orders while othe rs are penalised for late delivery. There are also companies recording losses because they have not been able to fulfill orders. Development of the Issues Important of Manufacturing Industry and Contribution to GDP The Gross Domestic Product (GDP) of Malaysia is depends on its agricultural ector, manufacturing industries and the service sectors. Purchasing power parity (PPP) is a theory which states that exchange rates between currencies are in equilibrium when their purchasing power is the same in each of the two countries. This means that the exchange rate between two countries should equal the ratio of the two countries' price level of a fixed basket of goods and services. In 2008, the agricultural sector had contributed 9. 7 % towards the country’s GDP. The contributions of the manufacturing industries were estimated as 44. % and that of service sector was 45. 7 % towards the country’s GDP. As per the GDP- PPP, Malaysia is ranked 29th in the world. A GDP growth rat e of 20 % was noticed towards the end of 20th century. The Gross Domestic Product nominal of Malaysia in 2009 was estimated as US$ 207,400 billion in 2009 and that of GDP-PPP was estimated as $ 3. 9 billion. The GDP nominal per capita in 2009 was estimated at US $8,100. Analysis of challenges facing by Trade Union in Malaysia Number of foreign workers is growing-1. 6 million in 2005 to 1. million in 2010 (figure 1). According to Philip S. Robertson Jr. , Malaysians have a bad altitude of not willing to perform jobs that they consider as 3-D (dirty, difficult and dangerous), creating demand for foreign workers in sectors like plantations/agriculture, construction, manufacturing, and some service occupations. The Malaysian Trades Union Congress said today it opposes strongly the proposed mass recruitment of 45,000 foreign workers because it would edge out locals from the labour market. According to MTUC vice-president A.Balasubramaniam, a profound effect on the wages of Malaysians cou ld be caused by such a big influx of foreigners and the government’s high-income policy for them would be jeopardized too. Moreover, locals are being deprived or discriminated if they are competing with foreign worker for the opportunity of being chosen to work overtime according to Ministry of Human Resources Malaysia. A study done by Syarisa Yanti Abubakar, from the short-term point of view of employers, migrant labour will only be hired only if doing so is more cost effective compared to other existing alternatives.That’s why locals are left behind because their cost of hiring is far higher than that of foreign worker. Besides that, according to Ministry of Human Resources Malaysia, more and more local workers are retrenched and replaced with foreign workers. This is resulted by the actions taken by many manufacturing companies of outsourcing foreign workers through some agencies. Furthermore, altitude is another reason which cause the retrenchment of local workers such as thinking too highly on themselves, not willing to do those ‘non-air conditioned’ job and so on.STATISTICS OF FOREIGN WORKER IN MALAYSIA Statistics PLKS by Citizenship and Sector, Feb 2010 (Source: Immigration Department) STATISTICS OF FOREIGN WORKER IN MALAYSIA Statistics PLKS by Citizenship and Sector, Feb 2010 (Source: Immigration Department) Figure 1 Implementation Various foreign worker policies are implemented by the to control the influx of illegal foreign workers. According to economic report 2004/2005, these include the Foreign Worker Rationalisation Programme to legalise illegal workers, amendments to the Immigration Act, 1977 and imposition of an annual levy.In addition, several Memorandum of Understanding (MOUs) were signed with labour exporting countries to authorise legal recruitment of foreign workers. All of these had resulted the employer’s preference more towards foreign workers but not the locals and this preference has come along with t hree obvious activities according to a study done by the Ministry of Human Resources Malaysia. The first is the number of the application on recruiting foreign workers is significantly increasing as we can know from a statistic that there are average 20,000 foreign workers approved every month in Malaysia.Secondly, most of the employers are not taking serious altitude in recruiting locals. Those applications from the employer mostly from manufacturing industry are bypassed while going through the ELX system to ensure the objective of recruiting foreign workers can be achieved. Lastly, large portion of foreign workers in Malaysia are employed through the outsourcing companies to escape the quota limit. If the employer directly hires foreign workers from source countries, they will be facing the quota limitation and therefore they hire the foreign workers through a third arty. Advantages According to Daniel Lee and Richard Ho (2011 Nov), many employers complain that their business act ivities will come to a dead stop if they forbid them to use foreign workers because the jobs in those sectors are perceived to be dirty, difficult and demeaning to the average Malaysian. Therefore, they have to utilize foreign workers and sing praises of hiring such workers, supposedly of a labor category that is easy to utilize, simple to manage and that does not make demands for wages increases.Some local employers have voiced out in support for the hiring of foreign workers that many among them have threatened to blot out and relocate if their demands for â€Å"low-cost† foreign workers are unmet. As such, foreign workers fill up the empty space as they are not opposed to working in dirtier, more dicey conditions and longer hours for equal or lesser pay thereby keeping labor costs relatively low and helping to keep Malaysia competitive against other low-cost producing countries. They also serve as a buffer during times of recession as they help sustain.Disadvantages Accord ing to Ken CK (2002), the economic profit that gained from foreign workers has resulted in social costs and social problems, for example rising crimes, fraud, social deviance, health care costs and the transmission of communicable diseases including HIV/AIDS. This is because their unsafe sexual behavior through commercial sex, and casual homosexual and heterosexual activities. Furthermore, according to Syarisa Yanti Abubakar (2002), migrant labours will only be hired only if doing so is more cost effective compared to other existing alternatives.This will cause the locals are being deprived or discriminated if they are competing with foreign worker for the opportunity of being chosen to work overtime according to Ministry of Human Resources Malaysia. According to Ministry of Human Resources Malaysia, nowadays local workers are retrenched and replaced with foreign workers and this will resulted by the actions taken by many manufacturing companies of outsourcing foreign workers throug h some agencies.Altitude is also another reason which causes the retrenchment of local workers because they think too highly on themselves and not willing to do those 3D jobs (dirty, difficult and dangerous). Effects of Foreign Worker Migration to Manufacturing Industry According to Ministry of Human Resources Malaysia, there must be no discrimination in treatment by employer on local and foreign workers in respect of wages and terms and conditions of service. According to K George, the government has finally decided to extend equal treatment to foreign workers and also Human Resources Minister Dr.Fong Chan Onn announced that foreign workers employed in Malaysia would be treated equally in accordance with the provisions of the International Labour Organisation (ILO) convention which Its function is to safeguard the rights and dignity of the working people all over the world. Recommendation Foreign worker indeed have contributed to the growth of economy, but too dependent on this gro up of foreign workers to drive our economy cannot be carry out in long term as this may drag our country economy.To stop dependence of foreign worker in our country cannot be done away overnight as a sudden repatriation of them can have a serious impact on the economy. Therefore a careful planning and cooperation from employer and government is needed. One of the ways to ensure employers lower down the foreign worker and shift to employ locals are by quotas system. Quotas of foreign employee can hired in one company should be set by the government to stop them over relying to foreign worker and hire more local.Different quotas should be set differently according to the supply and demand because the supply for local labour in certain industry is low for example construction. Quotas should be raise for a certain period of time to minimize the impact to the industries. Government can reduce the amount of foreign worker by increasing levy on foreign worker to a high amount where there a re no cost saving benefits in employing foreign worker to encourage the employer uses local worker. When the cost of hiring a foreign worker is higher compare to local worker, employer will choose to use local worker because they can save cost thus ill eventually increase the amount of skilled local worker in Malaysia which will increase the productivity and move Malaysia into a high income country. Both employer and government play a big role in order to reduce the country dependence on foreign worker. Employer who over depend on cheap foreign worker should try to shift use local to increase the productivity in long term while government should implement better regulation and enforce them to punish those employer which break the rules for using illegal immigrant in their firm and to prevent illegal immigrant to enter our country.Conclusion In conclusion, we had more understanding about foreign workers policy in Malaysia. Nevertheless, the foreign workers play an important role as o ne of the workforce in our country since decade years. They bring their skills from their country and practice them at here. But, it also brings some problem and cases to us which even make our government headache. So, law enforcement should be taken serious, as we should treat the arrest and detention of undocumented migrant workers as an administrative offence, and not a criminal matter.These undocumented workers will affect our daily life, as they would commit crime or practice illegal activities in our country which make our government hard to tackle on them since we don’t have their personal detail and document. So, enforcement on foreign works policy is vital. Besides that, instead we relying on foreign workforce, we know that it would be better for us to consider more on our domestic workers which can also have equivalent level of skills and performances.This also follows to our MTUC aim which suggested that giving priority to our local workers. Of course, our domestic workers also need to improve themselves, not matter on hard-skills or soft-skills; we should upgrade our own knowledge and skills to fight in economy and global competition. It should be making clear that the interactions between governments are extremely important. The trade union leader should try to come out an agreement with the government on foreign workers policy which will benefit foreign workers and our Malaysian at the same time.If does, it will be the win-win situation between two country. References A. Navamukundan. (n. d. ) Labour migration in Malaysia –trade union views. Daniel Lee and Richard Ho. (2011). Labour Shortage Issues Forum. Retrieved November 11, 2011, from www. seri. com. my: http://www. seri. com. my/v3/index. php? option=com_content&view=article&id=169:labour-shortage-issues-forum&catid=38:latestnews&Itemid=54 Evelyn S. Devadason and Chan Wai Meng. (n. d. ).A Critical Appraisal of Policies and Laws Regulating Migrant Workers in Mala ysia. Ken CK. (2002). Male foreign migrant workers and HIV/AIDS in Malaysia: risk environment, susceptability and implication for intervention. Retrieved November 3, 2011, from NLM Gateway: http://gateway. nlm. nih. gov/MeetingAbstracts/ma? f=102259889. html Nagiah Ramasamy. (n. d) The Future of the Trade Union Movement in Malaysia. Tenaganita. (n. d. ) Outsourcing in Labor or Trafficking in Migrant Labor?

Ancient Roman And The Roman Empire - 1236 Words

The Ancient Roman’s had a wicked idea of entertainment. The Colosseum or Coliseum, also known as the Flavian Amphitheatre, is an elliptical amphitheater in the center of the city of Rome, Italy. Built of concrete and stone, it is the largest amphitheater ever built and is considered one of the greatest works of architecture and engineering. The Roman Colosseum, constructed in 79 AD, is a visual representation of the importance of physical strength and military proficiency in Ancient Roman civilization, this is because it was constructed to revel Rome’s military accomplishments and to provide entertainment for Roman citizens. Many events prompted the construction of the Roman Colosseum. Many historical events led to the construction of†¦show more content†¦Vespasian sat on the Roman throne from AD70-79. (Sims et al., 1999) proposes that ‘Vespasian was the emperor who restored order after Nero.’ Many emperors of Ancient Rome satisfied the needs of their citizens with the giving of bread and entertainment, Vespasian wanted to impress visitors and the general public. Being able to build a vast structure showed that the government took care of its people and was wealthy. It essentially also showed the emperor’s power. Emperor Vespasian used the construction of the Colosseum to gain popularity and support throughout his empire. His name was not to be forgotten, as well as Titus who was the successor and heir of Vespasian. Jewish slaves assisted in the construction of the Colosseum in a form of slave labour. Jewish slaves were the forced builders of the Colosseum and it was accomplished with slave labor. Due to failure in the Great Revolt, 20,000 Jewish slaves were brought over to Rome to build the Colosseum. (Mathias, 2011) proposed that another 70,000 Jewish slaves were used to quarry stones for the Colosseum, haling over 292,000 cartloads of stone from the Tivoli which was 17 miles away from the construction site. The construction project was funded by the treasure stolen from the Temple, as the empire was broke at the time due to the Great Revolt. The construction project took 8 long years to build. Unfortunately, Vespasian was unable to

Loctite Adhesive - Free Essay Example

Sample details Pages: 13 Words: 3987 Downloads: 4 Date added: 2017/09/23 Category Advertising Essay Type Analytical essay Did you like this example? Marketing Strategy BUS 37000 Saturday Section Bond-A-Matic Product Marketing Plan Partha Srinivasan â€Å"I pledge my honor that I have not violated the Chicago GSB Honor Code during the Preparation of this assignment. † Bond-A-Matic Marketing Plan Executive Summary With the introduction of a unique low-cost adhesive dispensing product named as Bond-A-Matic (BAM), Loctite Inc is seeking to resolve dispensing issues such as clogging in smaller adhesive bottles. As a leader in development of high-performance adhesives and sealants for industrial and consumer applications, Loctite has a mission to become the premiere worldwide marketer of instant adhesives for industrial use by 1985. By increasing product awareness brand recognition for Super Bonder, a CA adhesive product line, Loctite has improved sales revenue in 1978 over the previous year’s sales. With the idea of complementing Super Bonder, Loctite is hoping to expand adhesive dispensing equipment sales by introducing this new product. Bond-aMatic will be positioned as the low cost dispensing equipment for Super Bonder adhesive users. Situation Analysis CA sales were increasing at a rate of about 20% annually (twice the total adhesive market growth) and industrial adhesive use is outgrowing consumer market. Also based on a market research survey in 1977, it is found that 60% of purchasers bought less than a pound of CA adhesives while 55% of sales volume accounted for by small firms with fewer than 20 employees. By solving some of the problems (such as clogging) in dispensing adhesives, Loctite can improve its sales of industrial use CA adhesives. The current situation is further analyzed in detail in terms of consumer behavior, competition, Loctite’s core competencies SWOT analysis for Loctite (see appendix A, C for information). Objectives for Bond-A-Matic Launch The launch of Bond-A-Matic product will be guided by two primary objectives 1) to catalyze Super Bonder sa les with the help of complementary dispensing equipment in order to achieve corporate goals 2) To create a market for low cost high precision adhesive equipments by offering attractive price point for small firms. Plan of Action Product Strategy The main emphasis of Loctite’s product strategy is to create a high-quality, anti-clogging low cost product. The low pressure model was originally designed for Super Bonder 420 and 495. However, since this model can also handle Super Bonder 430 and 414 models, we will label the model to handle all 4 Super Bonder products. This could help with getting maximum contribution from the model that has lower material cost ($75). For the high pressure model, we can charge it a little higher premium (to breakeven for the additional material cost) and label it as the primary model for Super Bonder 416 but to also work for Super Bonder 430 414 products. Since many users (about 71% purchasers per Exhibit 3) use instant adhesives for only on e application, this product labeling strategy should not significantly limit sales for High pressure model. The Gluematic tip is used to bond rough surfaces such as metals plastics while the Vari-Drop applicator with needle is used for soft surfaces such as rubber. So including both Gluematic tip and Vari-Drop applicator in the package makes it convenient for consumers for ready to use for both surfaces. In addition, Loctite can also sell the applicators as replacement accessories. Loctite should include a self-training kit user manual along with an attractive packaging. We will subcontract the parts assembly work to third party to reduce costs. Since BAM can also be used to dispense a broad range of adhesives, future product strategy should be to make BAM usable for dispense all adhesive products (as it’s already capable to dispense many adhesives). Promotion Strategy Loctite should target small firms and include other SICs such as 75, 76 as these industrial segments seem to have very high % of user establishments that use instant adhesives. The following promotion ideas should be considered: 1) Advertise Bond-A-Matic in magazines targeting small firms and specific industries. The focus should be to advertize BAM as a ‘Product that fits small firm needs’ instead of marketing it just as a ‘low cost solution’. This strategy would reflect better on the Loctite brand and would not jeopardize existing equipment (sold to large firms) sales. ) Combine BAM advertisements with the Super Bonder adhesive advertisement. This would help to promote joint sales as well as help reduce advertisement costs. The selling point for small firms is low cost equipment that optimizes use of high quality adhesive and reduces total cost. By eliminating clogging, providing faster application and reducing assembly errors (Exhibit 8), BAM will be positioned as the product that reduces mess and helps small firms save on labor and adhesive costs (mor e under pricing strategy). 3) Include brochures on Bond-A-Matic with 1 lb packages of Super Bonder adhesives with 10 packs of 1 oz Super Bonder bottles. Include product information highlighting benefits such as anti-clogging, no mess/waste (and others in Exhibit 8), a response/ordering card with discount coupons. Sales personnel could follow up any leads that come from brochure response. 4) Include one year limited warranty (include warranty registration card) instead of 30-day free trial to reduce return expected costs. This plan would also go well with the Loctite brand image. ) Offer bulk purchase discounts and build proper incentives to sales force to persuade distributors and end users to avail this promotion. 6) Train sales team to determine the correct model and best fit for intended applications. Also provide them priority of sales (Super Bonder vs BAM) based on profitability of the product rather than sales generated from a given product. 7) Incentivize distributers to s tock and sell BAM by providing a high profit margin (more detail under distribution strategy). Provide POP displays and other promotional material to the distributors and pursue them to actively work with plant and production engineers in the clientele. Pricing Strategy As explained under Product Strategy, low and high pressure models are priced differently to maximize contribution. We cannot do a value pricing based on the benefits as we do not have any quantifiable information about the benefits of using BAM. Though many industrial users are price insensitive (about 81% of surveyed users per Exhibit 3), we are not sure whether a higher price for the product would be attractive enough for small firms. So proposed pricing in Exhibit 10 is not changed but instead all the accessories will be packed with BAM and priced together. If we add Gluematic tip, Vari-drop applicator and needle prices to the base price of $175 for BAM, the final price to end user would be around $199. At t his price, the unit contribution towards fixed costs/profit would be about $88 via direct sales (drop shipment) and $58 via distributors giving 25% commission to distributors (see Appendix A-Price for more details). The high pressure model could be priced at $228 to make up for higher costs to provide a unit contribution of $85 via direct sales and $51 via distributors (see Appendix A-Price for detailed pricing information). By keeping the prices for both low pressure model ($199) and high pressure model ($228) below capital expense limit of $250 allowed for plant production engineers, quick purchasing decisions could be made by plant and production engineers without the need to involve design engineers and purchasing staff. Distribution Strategy Loctite will take full advantage of its excellent relationship with the existing distributors. Since 62% of the adhesive users purchase instant adhesives via distributors (exhibit 3) and about 50% of Super Bonder sales are done via d istributors, using the current selective distributors for BAM sales should work fine. Since the BAM is low maintenance equipment that provides an equal profit margin as adhesives (about 25% RefPage 4), Loctite should be able to convince distributors to carry BAM. Also Loctite has to create training programs along with promotional material and display materials for distributors to help them sell BAM more effectively. In addition to sales via distributors, Loctite should perform direct sales for customers requesting via mails. In the future, if Loctite expands the BAM product to all adhesives, having a broader distribution with retail channels, more specialized distributors etc would be ideal. Costs and Budget Assuming Loctite targets SICS 35-39 SICs 75-76 there will be a total available market size of around 103K user (current potential) establishments. Several assumptions are made (see Appendix B-Assumptions) such as the following: The market demand for low pressure high press ure models are assumed to be equal (i. a potential firm would buy either low or high pressure model). So the average BAM price cost are calculated as averages between low pressure and high pressure models for calculation simplicity. The sales via distributors are assumed to be 80% and the remaining 20% via Loctite direct sale (with 10% drop commission to distributors). Also advertisement costs are assumed to be 20% of the proposed cost given in Exhibit 11. By selective magazine advertisements and combining with Super Bonder advertisements, the advertisements cost is assumed to be reduced. The number of sales calls generated via advertisements/other means is assumed to cover about 10% of the potential market size. Sales visits will be made only to the 285 distributors to reduce sales expense. Below is the short summary of the sales projection (detailed calculation, assumptions in Appendix B): Based on the calculations, Loctite will be able to break even after 3rd year and make pr ofits from BAM product. Competitive reaction Based on the available information, the competitors for the dispensing equipment are small firms and do not have the required sales force/distribution channels. So Loctite does not have any significant competitor threat for equipment sales in the near future. However, larger adhesive competitors such as 3M could enter this market and compete aggressively on price and other benefits. Loctite has to actively monitor the competitive landscape and make sure their product strategy would meet the competitive challenges. As mentioned earlier, Loctite should consider broader distribution to reach out to retail channels as well as extend product sales to all adhesives to reduce the threat due to competition and any other unfavorable conditions in the future. Action Programs This marketing plan is focused on the product positioning promotion strategy to market the BAM product. These changes can be immediately put into place. The sales staff will have to support this initiative by discussing and explaining these changes to distributors. The promotion strategy will require at least 3-4 months acquiring the necessary brochure preparation, revised packing and designing POP displays. Controls and Revisions In order to ensure proper implementation of the plan, constant monitoring and control of the marketing activities is needed. Sales and market share analysis will be performed each quarter to evaluate customer penetration, loyalty, distribution channel performance to identify any shortcoming in product positioning, pricing, advertisement strategies. Loctite also has to monitor the impact of CA adhesive sales other dispensing equipment sales due to BAM introduction. Customer data would be acquired from the distributors and consumer behavior needs to be analyzed. Similarly, customer and distributor surveys at regular intervals should keep Loctite abreast with the latest consumer/distributor demands and product perception amongst the consumers. While it is anticipated that the actual market and sales results will deviate from the target, proper monitoring mechanisms will help understand the deviations and help refine the targets. Comprehensive data on consumer and supplier demands will be used to reduce BAM product costs, by using just-in-time inventory management, lean manufacturing and improved economies of scale with better negotiated/reduced costs. Future Recommendations For future, it is recommended to evaluate a broader launch strategy by selling BAM to be usable for all dispensing adhesives (not just CA) and selling it via retail channels. Currently Super Bonder has good sales revenue (3. 44M) but the profit margin seems to be low (18%) at $620K. Having a broader distribution network and reaching out all profitable SICs through focused marketing would help to improve net margin as well as help Loctite achieve its objectives. Case for No-Go Decision There are several issues that pertain to the business case and value proposition of the BAM product. Firstly, Sales force expressed the difficulties of assembly line workers for dispensing during 1977 sales leadership conference. However, Loctite seem to have addressed this issue in FY 1978 itself. As a result of market research study, Loctite introduced a built-in applicator allowing greater dispensing control for 1 ounce SB bottles. Unless there was a follow up survey to understand whether this change satisfied the dispensing needs, there is no sufficient justification to introduce this product to address the same issue. Also, this product request is only initiated from assembly workers point of view. So we need to know whether other industries will have similar issues for dispensing to make this a viable product to make. So a much more thorough analysis of the market needs should be performed before introducing this product. Even if we plan to introduce this product targeting small firms, the projected sales (s ee Appendix B) does not provide a compelling ROI to make such an investment. Further, it also introduces new risks of cannibalizing more expensive dispensing equipments if the current equipment consumers perceive this product just as a low cost alternative. There were also concerns about BAM’s impact on Loctite’s and Super Bonder’s brand image. Moreover, the benefits from using BAM are not clearly quantified to justify the value for to persuade small firms to make this capital investment. The advertisements for Super Bonder were successful partly due to the quantifiable comparison (Exhibit 6, 7) with the competing product/technology. BAM missing such valuable marketing appeal makes it harder to market and convince customers/distributors. For an effective aggressive advertising campaign, there should be sizable market with a potentially higher penetration prospective. BAM product’s total market reach is not clear since the CA adhesive market is frag mented and very diverse. Also it may be too expensive to reach all the potential consumers to make a successful launch. Based on Exhibit 3, about 60% of the purchasers buy less than one pound and another 29% buy only 1 to 9 pounds annually. So, it would be hard to convince such low quantity adhesive purchasers to be interested in dispensing equipment unless there is a quantifiable annual savings using the equipment. Even with such savings, unless the CA adhesive usage level increases to a higher level, the need may not be very pronounced to make BAM an attractive product. Also, in terms of product development cycle, some key steps such as business analysis (as mentioned above) and test marketing are missing which are absolutely necessary before launching such as product (see Appendix D). Based on the above mentioned issues, it can be concluded that unless we have more detailed information on the product needs and a concrete business case, there is a serious risk of failure for la unching the BAM product. Partha Srinivasan Appendix A 5Cs 4Ps Company Loctite sold over 300 adhesive products and has established itself as a market leader in high-performance adhesives and sealants for industrial and consumer applications. With approximate sales revenue of $22. 4 million (70% revenue out of $32M) from selling anaerobics and CA adhesives, Loctite held a dominating 85% NA anaerobic market share in 1978. Loctite has established an internal goal of increasing Super Bonder sales by 31% ($3. 44M to $4. 5M) and market share of 35% in 20-39 SICs. Further, Loctite held 50% dollar market share of an approx $2. 9M market. Loctite held a premier brand image and was known for high quality products and was able to command premium prices among both distributors and end users. BAM provides an opportunity for Loctite to expand the breadth of its adhesive equipment products and develop strength in adjacent competencies for Loctite. Consumers Automatic adhesive dispensing equ ipment is generally used by large firms. During a 1978 survey, 51% of users expressed interest in improving dispensing technology. Loctite responded with a built-in cap applicator improving dispensing control for standard 1 ounce bottles. Though the user satisfaction feedback is not available, BAM was developed to address the frequent adhesive clogging issue for assembly line workers. About 10% of the firms were concentrated within 16 SICs groups. About 55% of the instant adhesives were bought by small firms though in very small quantities and many of them used adhesives for only one application. More consumers were price insensitive (current potential) but considered technical support is very important. Competitors While there were some significant competitors in the adhesive market such 3M (anaerobics), Eastman, National Starch and Chemicals Inc (CA market), adhesive equipment market did not have any significant competitors. Though the competitor products were quite cheaper (about $240) when compared to Loctite’s products (cheapest product, 200 console plus applicator at $725), competitors were small in size with limited marketing resources. BAM should be priced so that it would not be cannibalize but complement Loctite’s current product line and compete at lower end segment. Collaborators Loctite worked with its distributors to sell over 50% of their Super Bonder adhesives. A large number of its distributors sold diverse range of products and supplied to machinery and equipment manufacturers. Loctite also had very good relationship with distributors and held very effective training programs. Due to these reasons, Loctite was able to command premium prices among distributors and end users. Loctite was using a selective distribution strategy (working only with 285 distributors out of 10,000 distributors nationwide) as it elieved that its distributors had good market coverage and provided a superior service. Some officials were concerne d about their current distributor’s ability to work with the correct person to work with on the end user firm and called for a broad distribution approach. Context The market for CA adhesive is growing at rate of 20% every year, with total adhesive market at about 10%. The need for adhesives in the industrial segment is growing faster than the consumer segment but industrial segment is more vulnerable to economic downturn. CA adhesive market is wide spread and fragmented than the anaerobics market. A large volume of CA adhesives were bought by smaller firms. Product The Bond-A-Matic product was developed in response to the sales leadership conference finding that assembly line workers had difficulties in dispensing CA from one-ounce and smaller bottles. The product was developed to leverage from the year’s innovative Gluematic pen’s tip applicator which facilitated precise adhesive placement to prevent clogging. The product had several benefits (highlighted u nder Exhibit 8), but none of the benefits were quantified. Price The proposed price of $175 for the BAM is targeted to provide a low cost solution for dispensing problems in small bottles. Loctite is skeptical about the impact of low price on Super Bonder brand image and sales of other products. But this low price also provides an opportunity for quick purchase decisions for plant and production engineers as the capital cost is less than $250. Also this low price makes this product attractive for small firms that do not typically buy dispensing products. Though we do not know how to quantify the benefits for BAM, we know that the replacement cost would be relatively low. For instance, a single Gluematic tip (costing $1) can be used for atleast 40 ounces of Super Bonder (good for 12,000 dot applications). Below is the summary for BAM accessories prices along with the newly proposed price for BAM package, and the current pricing model for existing dispensing equipments. Place C onsumers purchase adhesive mostly via distributors (about 60%), retailers (about 35%) and a little directly from the manufacturers. Loctite has a small but strong distribution network to sell its products. Promotion BAM product is targeted to sell along with Super Bonder which was heavily advertized in 1978(with about 30% advertising costs). This helped Loctite to improve Super Bonder sales from 62K pounds to 92K pounds. Though advertising was an excellent tool to spread the product awareness, it is expensive. So advertising should be kept at a minimal level until enough revenue is generated to sufficiently increase marketing (for instance, when broader distribution is planned). Therefore the BAM product is planned to sell mostly via distributors and direct sales (received via responses to brochures included in the Super Bonder package and other means). Appendix B Diffusion Model for Revenue and Costs Prediction Because of the scatted customer distribution and customer possib le reluctance to accept a new product the p and q values in the diffusion model are set at 0. 01 and 0. 5 respectively. Assumptions The potential market size for a given SIC is calculated based on the % of User establishment + Additional % of Potential User establishments multiplied by the number of user establishments for that SIC. Assuming Loctite targets SICS 35-39 SICs 75-76, we will have a total market size of around 103K user (current potential) establishments to sell both low pressure high pressure BAM models. P is assumed to be really low since the small firms were not used to buying dispensing equipment and large firms usually bought the high-precision equipment with adjustable pressure regulator. The demand for both low pressure and high pressure BAM models are assumed to be equal. So the average price is calculated as an average between low high pressure models. Distributer sales assumed to be 80% and remaining via direct sales. Distributor sales commission for direct sales is calculated as 0. 80*0. 25 = 0. 20, distributor commission for drop sales is calculated as 0. 20*0. 10 = 0. 02 Only new sales calculated(i. e no equipment replacement sale and accessory replacement sales figures are considered) Sales personnel need to visit each distributor (total 285 distributors) yearly Sales calls assumed to be made atleast to 10% of the potential customer base Advertisement costs are assumed to be reduced to 20% of the proposed $51K by reducing number of advertisements on magazines and combining them with Super Bonder advertisement. Appendix C SWOT analysis Strengths Leader in high-performance adhesives and sealants for industrial and consumer applications (85% market share in anaerobics) Strong distribution network and excellent training programs Strong brand image and known for selling premier products Opportunities Untapped market for small firms Improve marketing strategy for maximize product reach Weaknesses Least market knowledge on CA a dhesive user behavior Little focus on adjacent competencies such as adhesive equipment sales Selective distribution nhibiting growth Niche (only high price) products that can be impacted during tough economy. Threats New players such as 3M in anaerobics due to low capital to entry and expiration of patents Fragmented CA market can lead to lower profit margins. Appendix D Analysis of the new Product development Process for Bond-A-Matic Idea Generation: During 1977 Sales Leadership Conference, several salespeople highlighted difficulties of assembly line workers in dispensing CA from standard one ounce smaller bottles. A FY1977 survey of CA industrial users also confirmed that a number of users were interested in improving dispensing technology. Idea screening: BAM is envisioned as a low cost adhesive dispensing system that leveraged from the innovative Gluematic tip to prevent clogging and mess around the assembly line. Initial development: After extensive testing, 2 BAM models were developed to address high low viscous adhesive products. Also some preliminary tests were conducted to confirm the faster operation (apply a dot of adhesive every 3 seconds) and tip durability (usable for about 40 lbs of adhesives). Marketing strategy development: Loctite was trying to understand the ideal target market segment, whether to productize both models, what accessories (Gluematic tip, Vari-drop applicator) to package with BAM. Loctite was also debating about low pricing and promotions such as 30-day free trial or 1 year warranty. It was also trying to analyze the need for an aggressive advertising via magazines, use its own sale force or do telemarketing. It was also considering direct mailing as an alternative for magazine advertisements. Business Analysis: There is not a lot of business analysis done to understand the business case for BAM. Loctite was concerned whether BAM would stimulate or cannibalize current sales and whether broader manufacturing would be possible. Without proper market segmentation analysis via market research and via market surveys, it would be hard to analyze the business case. Product development and market testing: There was no prototype testing or market testing before the launch. So there was very little knowledge on the market acceptance for this product. Commercialization: Loctite is considering commercialization early 1979 based on the marketing plan. It is evaluating impact on other products, pricing impact, quality assurance and advertising factors to make a decision on launching the product. Don’t waste time! Our writers will create an original "Loctite Adhesive" essay for you Create order